Friday, December 12, 2008

Environment affact

An environment can be defined as anything which surrounds a system. Therefore, the business environment is anything which surrounds the business organisation. It affects the decisions, strategies, processes and performance of the business. The micro environment consists of different types of stakeholders - customers, employees, suppliers, board of directors and creditors. The macro environment consists of factors which are beyond the control of the business (STEP) - Social, Technological, Economical and Political.

Changes in the micro environment will directly affect and impinge on the firm's activities. Changes in the macro environment will indirectly affect the business but will nonetheless affect it. For example, a change in legislation such as the smoking ban indirectly affects pubs and restaurants.



Personal response

I agress with this idea. I think an environment, it define as anything which surrounds a system. For example, the more area Thailand be suitable for grow a rice. In present, the world happen a global warming because the more people in the world don’t protect environment. I think if everyone remain to don’t protect environment then It happen doomsday in the future


Mr.Olarn Tippayasunti ID:1490600812 No.39 Section:6193

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